About Me

I am a content writer, strategist, event marketing specialist, demand generation expert and professional emcee. I have 10 years of marketing experience in the B2B space. I’ve used my skills in field and digital marketing to increase demand generation for the companies I work for. One of my proudest achievements was to build an event marketing program from zero to 11 events per year.

Achievements

Event Marketing

Developed a B2B event marketing program (in-person conferences and virtual webinars) including strategy (local and national), planning and onsite logistics, and nurture stream follow up, resulting in a 50% increase in demand generation for enterprise marketing accounts.

Global CIO Summits
Private Networking Dinners
Procurement Conferences
Industry Conferences

Optimized event registration pages on WordPress to improve conversion rates by 20%, leading to robust attendance rates of participants at the event.

Digital Marketing

Implemented targeted online advertising campaigns across multiple social media platforms (LinkedIn and Meta), resulting in a 30% increase in click-through rates and driving new registrations for the event.

Developed and executed integrated marketing campaigns on Outreach that achieved an open rate of 40%.

Created compelling B2B copy for content marketing, product marketing, and educational webinars (Adobe, Creative Suite, Canva, Goldcast and Zoom Webinar), resulting in a 30% increase in engagement with the target audience.

Management and Administration

Negotiated vendor agreements to provide official branding at events (booth branding, swag, promotional items).

Managed purchase orders, invoices, and contracts with external vendors using Tropic.io.

Optimized event budget, resulting in a 20% increase in event attendance and a 15% decrease in overall event costs.

Led a team of field marketers enhancing their impact, responsibility, and range by introducing structure, consumer awareness, and attention to detail for uniformity and growth.

Teamwork

Collaborated with account management teams to take a data-driven approach to meet or exceed sales targets.

Demonstrated flexibility and ability to work independently as well as foster relationships with internal stakeholders.

Communicated effectively with internal leadership and multi-task to meet aggressive deadlines.